Yasmin Joseph

 Let's face it girls, intimate apparel is not always the most comfortable or attractive. Thankfully Yasmin Joseph reinvented the wheel with her beautiful and innovative the “Smooth-Me Bra™" simplifies the typically tedious process maneuvering bra clasps. Promising no pressure on the shoulders, no visible bra lines and no unwanted bulges,  Yasmin Joseph has re-engineered the bra to be both comfortable and flattering. The line is designed and manufactured in Australia, by father and daughter team, Yasmin and Joseph. 

Retail prices range from $60-$70 and the bras fit cup sizes ranging from 32A-36DD.  The brand plans to expand its collection quickly, including mid and full camis, lace underwear and additional bra styles rolling out over the next few months.