Yasmin Joseph | FASHinNY

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Yasmin Joseph

Tuesday, October 28, 2014



 Let's face it girls, intimate apparel is not always the most comfortable or attractive. Thankfully Yasmin Joseph reinvented the wheel with her beautiful and innovative the “Smooth-Me Bra™" simplifies the typically tedious process maneuvering bra clasps. Promising no pressure on the shoulders, no visible bra lines and no unwanted bulges,  Yasmin Joseph has re-engineered the bra to be both comfortable and flattering. The line is designed and manufactured in Australia, by father and daughter team, Yasmin and Joseph. 



Retail prices range from $60-$70 and the bras fit cup sizes ranging from 32A-36DD.  The brand plans to expand its collection quickly, including mid and full camis, lace underwear and additional bra styles rolling out over the next few months.